MARKETING ETHICS, IMPORTANCE, PRINCIPLES AND ISSUES OF ETHICAL MARKETING
What is Marketing Ethics? Marketing ethics refers to the moral principles and standards that guide behavior in the field of marketing. It involves en…
MARKETING MANAGEMENT
MARKETING RESEARCH MEANING, SCOPES OBJECTIVES
What is Marketing Research? Marketing research is defined as, “The systematic, objective and exhaustive search for the study of the facts relevant …
SERVICE MARKETING, FACTORS, TYPES AND MARKETING MIX
What is Service Marketing Service marketing is simply the process of promoting and selling a service or an intangible good to a specific group o…
B2B VS B2C MARKETING
B2B vs B2C Marketing: Marketing Channels This is essential when deciding on channels and their usage. Some marketing channels work better than othe…